Business to Business Marketing Term Paper Example | Topics and Well Written Essays - 1000 words

bank line to billet Marketing - Term Paper ExampleThe paper tells that the Business to Business marketing is rigidly integrated in personality, i.e. it is less flexible in comparison to the Business to Consumer market. As the consumers, in this context, are tune people having gameyer bargaining power, the bon ton who is involved in this section needs to put much effort to attract the customers. To attract the customers, personal selling is more preferable rather than advertisement in this type of marketing, as the organizations rarely pay attention to the advertisement. The customers in this context are mostly organizations themselves and be given to know the very marketing trick which stands as one of the reasons to avoid advertisement. Here, the intermediates have no routine to play as it mostly involve with direct selling or direct channels to its customers. It is value mentioning here that relationship made with the customers is usually long lasting and very complex i n nature which plays a significant role in the Business to Business marketing. Competition level experienced is high in this process due to which the organizations dealing with Business to Business operations attempt in establishing efficient and interdependent relationship with its customers so as to secure its position in the market. Goods which are produced for Business to Business marketing are very different from those goods which are produced for general consumers in the market. This is because the need of the goods and the customers themselves are very different in both the cases, but the intention remains same i.e. selling the products and attaining significant customer satisfaction. Various ways are being followed for the finding of classifying these types of goods (Brennan & et. al., 2010). They are as follows Entering Goods In this context, immaculate goods of one organization tend to become crude somatic of other organization. For instance, aluminum can be used by t he company, which is producing electronic products, as raw materials (Brennan & et. al., 2010). Here, finish goods of one company is the raw material of the other which are necessary as the resources used by the later organization to manufacture its product. psychiatric hospital Goods Foundation goods are those goods which are used by other organizations (customers) as a support for fashioning their own goods. This includes goods which are installed or used as accessories by the other organization, such as cable car producing company uses tyre manufactured by other companies (Brennan & et. al., 2010). Here, tyre has not been used as the raw materials but the part of the finished goods as a much necessary substance. Facilitating Goods Goods which are purchased by the company with an intention to achieve its goals and objectives are known as facilitating goods. These goods are not used in manufacturing purpose by the purchasing company. For instance, BPO